Expert articles about fulfillment, logistics, and scaling online stores in Ukraine. Practical tips from our 10 years of experience.
Many online store owners obsess over revenue growth while ignoring the metric that actually matters: net profit. You can
Launching an online store in Ukraine has never been more accessible. Platforms like Horoshop, Prom.ua, and Shopify make
Ukraine's entrepreneurial landscape has shifted dramatically in recent years. The war has disrupted traditional industri
On February 24, 2022, the world as Ukrainian businesses knew it changed overnight. Within hours, supply chains that had
The e-commerce landscape evolves rapidly, with new technologies, consumer behaviors, and business models emerging every
The shift from hardware fiscal registers to software-based alternatives has been one of the most significant changes in
If you operate an online store in Ukraine, understanding fiscal register (RRO) requirements is not optional — it i
Clothing and footwear represent one of the fastest-growing e-commerce segments in Ukraine, but they also present the mos
If you run an online store in Ukraine, you have probably faced this dilemma at least once: should you rent your own ware
Ukraine's fulfillment industry has undergone a remarkable transformation over the past three years. What was once a nich
Choosing a fulfillment operator is one of the most consequential decisions you will make for your online store. This par
Customer reviews are arguably the most powerful yet underutilized asset in e-commerce. Research consistently shows that
Starting an online store in Ukraine has never been more accessible. The combination of affordable technology platforms,
When MTP Group opened its first warehouse near Kyiv in 2014, the Ukrainian e-commerce market was still in its infancy. F
Every online store owner has experienced it: a product that once sold briskly now sits on warehouse shelves, collecting
The Ukrainian e-commerce market has matured significantly in recent years. Consumers are no longer just happy to find a
It sounds counterintuitive: launching a new business during a full-scale war. The instinct to wait for stability, for pe
Peak sales season should be the most profitable time for any online store. Black Friday, New Year holidays, Internationa
International Women's Day on March 8 is one of the most commercially significant holidays in Ukraine and across Eastern
For most e-commerce businesses in Ukraine, the period from late November through early January generates 30-40% of their
Valentine's Day on February 14 has become one of the most important commercial holidays for Ukrainian e-commerce. What w
Buyer fraud is one of the most underestimated threats facing Ukrainian e-commerce businesses. While online store owners
Product returns are one of the most underestimated profit killers in e-commerce. In Ukraine, the average return rate for
Since Russia's full-scale invasion of Ukraine in February 2022, Ukrainian businesses have accelerated the process of eli
Logistics is the silent profit killer in e-commerce. While store owners pour money into advertising, product photography
If you sell products online, you have probably heard the word "fulfillment" thrown around in logistics conversations, on
If you sell products online, you have almost certainly encountered the terms SKU and article number. They appear in mark
If you have ever worked with a fulfillment provider, freight forwarder, or third-party logistics company, you have almos
This is the most common complaint we hear from online store owners who come to MTP Group for help. Sales are growing, ma
For most e-commerce categories in Ukraine, summer represents the lowest-demand period of the year. Order volumes drop by
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