What is 3PL and who needs it
3PL (Third-Party Logistics) means outsourcing your online store's logistics to an external operator. The operator stores your inventory, picks and packs orders, ships via carriers and handles returns. As the store owner, you focus on marketing and sales instead of warehouse operations. It pays off from around 10+ orders per day: below that, self-shipping is cheaper; above that, in-house logistics consumes all your time.
Economics: in-house vs 3PL
A typical online store processing 100 orders per day spends roughly 55,000 UAH/month on in-house logistics: rent, staff, packing materials, utilities and generators. 3PL from MTP Group for the same volume costs approximately 28,000 UAH/month. The difference of 27,000 UAH can be reinvested into advertising and customer acquisition. You also avoid the risks tied to staff, equipment and premises.
CRM integration: how it works
MTP Group connects to KeyCRM, Horoshop, Prom.ua, WooCommerce and Shopify in about 2 hours. A new order from your CRM automatically reaches the warehouse. The operative picks it following the WMS route, scans barcodes, packs the item and hands it to the carrier. The status updates in your CRM automatically. Zero manual work on your end. See also: fulfillment for online stores.
Scaling without the pain
The main advantage of 3PL is scalability. A seasonal spike, a flash sale, a viral reel — your orders jump from 50 to 500 per day. With in-house logistics that is a crisis: you need more people, more space, more packing materials. With 3PL it is simply more orders in the system. MTP Group processes 60,000+ shipments per month across two warehouses — spare capacity is always available. Compare rates: fulfillment pricing.